An entrepreneur at heart, Charlie Tetrick started his first advertising agency fresh out of college. Still in his 20s, he merged with, and ultimately purchased, one of the Midwest’s oldest and finest agencies. He has grown Walz Tetrick to become a real force on the national scene, representing a blue chip list of clients.
Charlie’s keen business instincts sharpen every Osceola Group Marketing decision, from his everyday direction of the company to his leadership on specific accounts.
Charlie knows the key to successful marketing is firmly rooted in planning, research and strategy. He perceives each project from the client’s point of view, with an understanding of how marketing integrates into (and is accountable to) the business. And he looks at each project as a consumer, exploring the underlying psychology of what prompts people to react and respond to your message.
Charlie’s early experience as the internal marketing director for a restaurant and hotel chain has shaped his core understanding of how marketing works within the corporate structure. Bottom line: Charlie stewards every client account as he would his own.