O.B. Osceola Jr.
O.B. Osceola Jr. began his entrepreneurial pursuits at an early age when he began building Seminole chickees with his father. He later earned a business degree, and his passion for Native-owned business development began.
As a member of the Corporate Board and Tribal Council for the Seminole Tribe of Florida, he facilitated the construction and opening of the Hard Rock Tampa and Hollywood Hotel casinos; the purchase of Hard Rock International, the first Native acquisition of a global brand; the 50th anniversary of the tribal constitution; and amazing growth of tribal gaming revenue from $300 million to more than $1 billion.
O.B. formed The Osceola Group of companies in 2011. The Osceola Group portfolio is wide-ranging, but all the businesses share one fundamental characteristic: commitment to bringing opportunity and success to Native people and businesses.
The Osceola Group has four primary components: development, construction, operations management and marketing. Osceola Group Marketing provides critical creativity, media experience and marketing strategy to Native-owned businesses, with an emphasis on hotels and gaming. A primary mission of the development and construction companies is to build Hard Rock Casinos and Hotels around the world.
Charlie Tetrick
An entrepreneur at heart, Charlie Tetrick started his first advertising agency fresh out of college. Still in his 20s, he merged with, and ultimately purchased, one of the Midwest’s oldest and finest agencies. He has grown Walz Tetrick to become a real force on the national scene, representing a blue chip list of clients.
Charlie’s keen business instincts sharpen every Osceola Group Marketing decision, from his everyday direction of the company to his leadership on specific accounts.
Charlie knows the key to successful marketing is firmly rooted in planning, research and strategy. He perceives each project from the client’s point of view, with an understanding of how marketing integrates into (and is accountable to) the business. And he looks at each project as a consumer, exploring the underlying psychology of what prompts people to react and respond to your message.
Charlie’s early experience as the internal marketing director for a restaurant and hotel chain has shaped his core understanding of how marketing works within the corporate structure. Bottom line: Charlie stewards every client account as he would his own.